Last Updated: 10.07.2026
SparkleScale (“SparkleScale,” “we,” “us,” or “our”) operates sparklescale.com (the “Site”) and provides SEO, GEO/AI strategy, and related digital marketing consulting services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our Site, submit a form, subscribe to our updates, or otherwise interact with us.
This policy is intended to comply with applicable Canadian privacy law (including the Personal Information Protection and Electronic Documents Act, “PIPEDA”) and, where applicable, U.S. state privacy laws (such as the California Consumer Privacy Act, “CCPA”). By using the Site, you agree to the practices described below.
1. Information We Collect
We collect information in the following ways:
a) Information you provide directly
- Contact and booking forms: When you fill out a contact form, request a consultation, or book a call, we collect information such as your name, email address, phone number, business name, website URL, and any details you share about your project or goals.
- Newsletter / email signup: If you subscribe to our newsletter or updates, we collect your name and email address.
b) Information collected automatically
- Analytics: We use Google Analytics and Google Search Console to understand how visitors use our Site. This may include your IP address, browser type, device information, pages viewed, referral source, and approximate location (city/region level).
- Cookies and similar technologies: We use cookies and pixels (including Google Ads and/or Meta Facebook/Instagram pixels) to understand Site traffic and to show relevant ads on other platforms based on your visit to our Site. See Section 5 (Cookies) below for more detail.
We do not knowingly collect payment or financial account information through the Site directly; if you become a client, any billing details are handled through separate invoicing tools and are covered by that provider’s own privacy terms.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide requested consultations or proposals
- Deliver, manage, and improve our Services for clients
- Send newsletters, updates, or marketing communications (only if you’ve opted in, and you can unsubscribe at any time)
- Understand Site traffic and improve content, structure, and user experience
- Run and measure the performance of advertising campaigns (e.g., retargeting past visitors)
- Meet legal, accounting, or security requirements
We do not sell your personal information to third parties.
3. Legal Basis / Consent
Where required by law, we rely on your consent (e.g., submitting a form, subscribing to a newsletter) or our legitimate business interest in operating and marketing our Services as the basis for processing your information. You may withdraw consent at any time by contacting us (see Section 9).
4. How We Share Information
We may share information with:
- Service providers who help us operate the Site and business, such as our website host (WordPress), email/newsletter platform, scheduling/booking tools, Google (Analytics, Search Console, Ads), and Meta (Instagram/Facebook Ads), each of which has its own privacy practices.
- Legal or safety reasons, if required to comply with a law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of SparkleScale, our clients, or others.
- Business transfers, if SparkleScale is involved in a merger, acquisition, or sale of assets, in which case information may be transferred as part of that transaction.
We do not share your information with third parties for their own independent marketing purposes without your consent.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to:
- Remember preferences and improve functionality
- Measure Site traffic and performance (Google Analytics)
- Deliver and measure advertising, including retargeting ads shown to past visitors on platforms like Google and Meta/Instagram
You can control cookies through your browser settings, and you can opt out of interest-based advertising through tools such as the Digital Advertising Alliance’s opt-out page or your ad platform’s own preference settings (e.g., Google Ads Settings, Meta Ad Preferences). Note that disabling cookies may affect Site functionality.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy, respond to inquiries, provide Services, or comply with legal obligations. Newsletter subscribers’ information is retained until you unsubscribe.
7. Your Rights and Choices
Depending on your location, you may have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your personal information
- Opt out of marketing communications at any time (e.g., via the unsubscribe link in emails)
- Opt out of the sale or sharing of personal information for targeted advertising (California residents, under the CCPA)
To exercise any of these rights, contact us using the details in Section 9. We will respond within a reasonable timeframe as required by applicable law.
8. Data Security
We take reasonable administrative and technical measures to protect the personal information we collect. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. International Visitors
SparkleScale is based in Toronto, Ontario, Canada, and primarily serves clients in Canada and the United States. If you are accessing our Site from outside Canada, your information may be transferred to, stored, and processed in Canada or the United States.
10. Children’s Privacy
Our Site and Services are intended for business owners and professionals and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The “Last Updated” date at the top of this page will reflect the most recent version. We encourage you to review this page periodically.
12. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us at:
SparkleScale Toronto, Ontario, Canada Email: yana@sparklescale.com Website: https://sparklescale.com/