Yana Bilousova, Founder of SparkleScale

Hi, I’m Yana Bilousova — founder of SparkleScale. I help Canadian and US businesses grow through search.

I bring 8+ years of SEO experience across enterprise clients, agency work, and hands-on business ownership, with 11+ years of marketing and business growth experience overall. SparkleScale was built to bring senior-level SEO strategy to small and mid-sized businesses that deserve stronger organic visibility.

I didn’t start in SEO. I started as an entrepreneur. Before I wrote a meta description or ran a technical crawl, I was building businesses from scratch. I learned how to attract customers, generate revenue, manage pressure, and grow something from nothing.

Later, working inside agencies and larger organizations, I saw another side of the industry. Teams were often moving fast, managing too many clients at once, and trying to make reports look good while the real business impact was not always there. Sometimes the focus shifted too much toward showing activity instead of delivering actual growth.

That experience shaped the reason I built SparkleScale. I wanted to create an SEO approach that is strategic, transparent, and focused on results that matter — not just rankings, dashboards, or pretty reports, but real visibility, qualified traffic, and revenue growth.